Moments & Milestones

Parlon

The first of its kind in the Philippines

One of the country’s newest “go-to platforms for beauty and wellness services,” Parlon was designed to make wellness establishments and salons easily accessible online through listings. It was launched back in 2019 and has since evolved into a brand that champions self-care (at a click of a button!), while helping the industry swiftly bounce back from the pandemic, as it continues to partner with various spas, salons, aesthetic clinics, and beauty business owners and connects them with consumers.

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The Collective

Retail. for niche selfcare products that make a difference

With tons of new skincare products launched almost every month, add to that the intensive and complicated routines everyone recommends, and can sometimes leave you feeling more stressed out than relaxed, it’s no surprise that an e-commerce beauty retail site such as The Collective came into existence. These concerns prompted founders, Dominique Cojuangco and Michael Hearn, to build “an inclusive platform where you wouldn’t have to do the guesswork anymore.” Thanks to their brainchild, self-care will no longer feel like a chore.

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BYS

Break Your Stigma

The harrowing effects of the pandemic left most, if not all, of us at the brink of insanity. There was just so much we could take as we were all in survival mode. Whether we admitted it or not, we badly needed help at one point, and perhaps most of us just didn’t know where to look. This was why BYS Philippines, an Australian makeup brand known for its “fashionability” and trendy innovations, took their role as industry leaders seriously—and to the next level—by launching their Break Your Stigma digital platform. The website is “dedicated to helping Filipinos gain access to a directory of mental health professionals we can connect with, and learn new ways to be kinder to ourselves and one another.”

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Shiseido

CARE Philippines partnership

Shiseido Philippines, with brands NARS, Laura Mercier, Shiseido, and now Drunk Elephant, under its helm, has partnered with CARE Philippines, to commemorate its first year (2020) in the country by donating portions of their sales. The manifestation of Shiseido’s core values was evident through the company’s continuing efforts—working hand-in-hand with a reputable global institution that helps eradicate poverty, empower women and young girls, and assist people who are affected by disasters and conflict.

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Estee Lauder

Pink Ball and the Campaign

The Estee Lauder Companies’ Breast Cancer Campaign was founded by the late Evelyn H. Lauder in 1992, with a mission to support further research and reach breakthroughs on breast cancer. Since its launch, the campaign has funded “medical research and fellowships worldwide” and supported the “building and updating of various care centers to treat and support breast cancer patients, to name a few.” Last October 2022, Estee Lauder Companies PH hosted a charity gala, called The Pink Ball, to celebrate the campaign’s 30th year. Through this momentous event, the company was able to raise roughly 10 million pesos which will allow them to fund over 6,000 mammograms for Filipinas for free, among others.

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Rustan's

70th anniversary

Seventy years ago, having luxurious brands and enviable beauty products in the country was merely a dream. But, thanks to Gliceria “Glecy” Rustia-Tantoco’s vision and the support of her husband, Bienvenido “Benny” Tantoco Sr., what was once deemed improbable can now be enjoyed nationwide and at a click of a button. At the launch, some of the key moments during the celebration were the in-store promotions, exclusive week-long sale, and mini pop-up events that showcased Rustan’s milestones in the Philippines.

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Sephora Philippines

Access to the world's top beauty brands

Rare and exclusive beauty and skincare products that we used to only get through our friends and relatives who live abroad are now readily available at a tap on our phones and delivered right to our doorsteps through the Sephora app. Considered as one of the leaders “in all things beauty,” and among the first brands to adapt to e-commerce through the launch of its website in 1998, Sephora was birthed in France in the 1970s by Dominique Mandonnaud. Now, its iconic thick-striped, black and white storefront aesthetic can be seen in 1,900 stores worldwide and over 200 stores across the Asia Pacific region.

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LOOK Philippines

A brand new beauty destination

This just may be among the country’s favorite beauty shopping destinations and hang-out hubs in the metro because of its wide product selection and cute spaces for your next Insta-worthy post. LOOK Philippines opened its first store in SM Aura Premier in 2020. Now, with over 200 thoughtfully curated brands and more than a thousand sought-after products on its shelves, it’s continuously evolving to cater to the needs of every Filipino through exclusive brand promotions, in-store beauty workshops, and convenient shopping experience via the LOOK app.

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TikTok

In general as a platform that birthed beauty trends and shared beauty lessons/ tips/ tricks

Who hasn’t heard of TikTok? Or better yet, who hasn’t done a single TikTok video as entertainment at the height of the pandemic? Dubbed as one of this generation’s “leading destinations for short-form mobile video,’ TikTok has transcended boundaries, even that of beauty. It has seen almost everything related to beauty—from transformations, product reviews, to makeup tutorials, new product launches, beauty trends, and even the history of makeup! Fancy a new makeup technique? Try and browse through TikTok and you’ll find not just one—but tons of quick and easy beauty tutorials in no

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