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Get 'Realsies' When You Try This Magnetic Mascara

Get 'Realsies' When You Try This Magnetic Mascara

A groundbreaking new formulation in mascaras, Benefit’s They’re Real Magnet uses a magnetic core wand and magnetic particles to extend and lengthen lashes without the clumping and heaviness usually associated with extremely volumizing mascaras.

This is the best thing about this new product for me. This definitely falls in my top 3 mascaras that work in defining and separating the lashes while lengthening them, truly mimicking falsies—I get “realsies!”

How does it work? Basically, the wand attracts the right amount of magnetic particles and allows you to apply from the roots to the tips perfectly. With each swipe, the brush pulls up the magnetic formula extending to the tips of the lashes, which is why it’s easier to get the lengthened effect.

While it claims to last up to 36 hours (I haven’t gone past 12 hours though), it’s effortless to take off; no racoon eyes after definitely; and it’s absolutely lightweight you’ll forget you’re wearing mascara. Worth checking out if you’re looking for a new formulation to try!

For a new format called Trial & Splendor, The Beauty Edit partnered with Benefit for a blind sampling two weeks ago, where we sent this “secret mascara” to several TBE readers and beauty enthusiasts who had no idea about the brand or the formulation. It was fun and interesting to hear their thoughts and initial reactions on video! Uploading soon on @benefitph ✨✨✨

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The Beauty Edit