Celebrities, no doubt, are at the forefront of beauty trends (it comes with the job!), and so it only made sense when they began making their own beauty products so that fans and followers can achieve their signature looks. Celeb brands have been around for a while now, but the ball really started rolling when Rihanna launched Fenty Beauty in 2017. Since then, celebrity-owned beauty brands have cropped up left, right, and center, from Selena Gomez’s Rare Beauty and Rosie Huntington-Whiteley’s Rose Inc. to Arianna Grande’s R.E.M Beauty, among others. It can be overwhelming to navigate this new sphere of beauty, but we are absolutely smitten by the beauty innovations that have come out of it.
Undeniably, the oversaturation of celebrity brands in the beauty industry has left manY consumers (us, included) feeling skeptical and jaded of all the newer ones cropping up even from celebrities who have never shown interest in beauty prior. We believe that there truly are one-of-a-kind products that are worthy of our time, money, and vanity space. Here at The Beauty Edit, we look at performance and experience first of all, and a product’s ties to our favorite celebrity is just the cherry on top.
Here, we’ve rounded up some of the best celebrity-helmed beauty products we’ve tried and gave them our very own seal of approval. Want to achieve Jessica Alba’s long, fluttery lashes or Miranda Kerr’s glowing complexion? Or maybe you’re just looking for celebrity brands that you’ll be proud to support? Read on and be guided by our list of innovative and well-formulated celebrity beauty products.
Rare Beauty Soft Pinch Liquid Blush
What we love about liquid blush formulas is that they have the pigmentation and flexibility of a cream and the staying power of the powder—giving us the best of both worlds! Case in point, a liquid blush we always seem to reach for is Rare Beauty’s Soft Pinch Liquid Blush. It’s known for being ultra pigmented while feeling weightless and lasting all day. Thinking about adding some to your makeup collection? We recommend the shades Bliss (matte finish) and Joy (dewy finish).
Rare Beauty Always An Optimist Pore Diffusing Primer
When we want to give our skin a soft-focus look, we use the Rare Beauty Always An Optimist Pore Diffusing Primer. It blurs and mattifies the skin while also hydrating it, thanks to its hyaluronic-infused formula. We use it when we want our makeup to last all day, and we even apply it on no-makeup days, just to blur the look of pores and fine lines.
It's loud and clear that Rihanna had a vision when she created the Fenty Beauty Match Stix. It was one of the first products the brand offered when they launched back in 2017, and we’re happy to report it still holds up to this day! Over the years, Fenty Beauty has expanded their Match Stix range to include contour, highlighter, and corrector shades. Meant to be layered on together, the Match Stix feel light as air and blend beautifully onto the skin for a seamless look.
When it comes to staying power, you simply can't beat lip stains. As its name suggests, it stains the lips so the color lasts all day. And one we can't get enough of is the R.E.M Beauty Lip Stain. The longwearing stain has a natural finish and a comfortable formula—plus points that can be hard to find in this water-based lip product category. Ariana Grande herself is a fan of lip stains, and she made sure her product can be worn as either a bold statement lip or as a subtle, natural color.
Our celebrity brand honor roll wouldn't be complete without something by Posh Spice herself, and we're putting the spotlight on the Victoria Beckham Beauty Satin Kajal Liners. It glides on easily on our lids and water lines, and while it has a creamy formula, it sets for a smudge-free, waterproof finish—perfect when we're up against our country's unpredictable weather and humidity. While available in standard shades like Black, Navy Noir, and Cocoa, it also comes in rich jewel tones like Olive, Fig, and Bordeaux—perfect if you want just a subtle pop of color.
Whenever we want a doe-eyed look, the Honest Beauty Extreme Length Mascara + Primer is always a go-to. The multi award-winning product comes with two formulas: a primer that lengthens your lashes and increases your mascara's staying power, and a mascara that coats your lashes for a volumized, lifted look. And if you're conscious about clean beauty, you'll be happy to know that this mascara is formulated without parabens, paraffins, synthetic fragrances, silicones, and mineral oil.
Inspired by microdermabrasion treatments, this exfoliator is practically a facial in a jar. It has both physical and chemical exfoliators that can slough off dead skin and dirt, smooth any roughness, and reveal a glowing complexion. Its whipped formula is densely packed with micro exfoliators like quartz, garnet, alumina, and silica (very on-brand for Goop!) and glycolic acid to help soften the skin and reduce the look of fine lines and enlarged pores.
Whenever our skin is feeling dry or looking dull, we add this facial oil to our usual regimen. The Kora Organics Noni Glow Face Oil is a powerful treatment oil that helps moisturize and brighten your complexion. It's formulated with antioxidants and fatty acids to help bring back a radiant glow to your skin. It's great for all skin types, including sensitive skin. We typically use the clean beauty oil day and night as the last step to our skincare regimen.
We love skincare-makeup hybrids, and one we can't get enough of recently is the Rose Inc. Cream Blush. The blush includes in its formula plant-derived squalane to hydrate the skin, vitamin E to protect it, and hyaluronic acid to hydrate the skin and smooth imperfections. Not to mention its pigmented formula that lasts all day long—even under a mask. It's also hard not to love its weighty, chic, and refillable packaging. Adding to cart? Try the shade Foxglove, a warm terracotta that looks amazing on a number of different skin tones.
This three-in-one blush palette is all you need for a complexion that truly pops. It comes in three different blush formulas: a flex cream, a high-pigment matte, and a hyper sheen powder. They're all infused with dragon fruit extract, which helps the blush grip onto your skin and extend its wear. We also love how easy it is to customize the blush to your liking! You can layer each formula together, you can mix and match two of them, or you can use a single blush in the palette for a subtle flush of color.
