Inside The Beauty Edit[ed] Box: La Mer The Moisturizing Soft Cream
La Mer The Moisturizing Soft Cream
This legendary moisturizer has long led a cult following for a reason. This original Creme de La Mer formulation is a rich, deeply moisturizing and soothing cream that’s almost like butter in thickness and is especially adored by those with dry to normal skin. It just quenches like no other.
The Miracle Broth, its star ingredient, is as synonymous to La Mer the word luxurious.
It took over 6,000 experiments in a span of 12 years for aerospace physicist Max Huber to come up with this iconic product in the ‘50s. A strange but true story? Huber played sound waves during the fermentation process of his ingredients. When the brand tried to recreate his formula in the early days, they skipped this step till they were prompted to go back to the drawing board because the creams they produced just weren’t as effective. When they reluctantly gave in to playing the sound of a batch of fermenting sea kelp to a new batch while it was fermenting–just like Huber used to do–the formula was unlocked and the creams became thrice more potent. The sound waves apparently help speed up chemical reactions in the formula.
All of La Mer’s key ingredients are also ferments; this quality and fermentation process of its key ingredients are what sets the brand apart from the rest. For instance, La Mer features a variety of sea kelp called Macrocystis pyrifera. These are hand-harvested from the seas, packed in temperature-controlled containers, and shipped to the La Mer labs on the same day. The Miracle Broth contains this blend of sea kelp, calcium, magnesium, potassium, lecithin, iron, Vitamins, C, E and B12, plus oils of citrus, eucalyptus, wheat germ, alfalfa, and sunflower, which are all bio-fermented for three to four months, allowing the formula to be extra potent and powerful, easily absorbed, and more concentrated. Behold this truly special little jar.
Expert Tip: Use a spatula to scoop an ample amount of the cream and warm it using your fingers before massaging into your face and neck.
How Much: P11,100/ 30ml; P20,100/ 60ml
Get It At: Rustans.com; Rustan’s department stores nationwide