PURE CULTURE
Pure Culture Wild Algae Quench Crème In case you didn’t know, your skin is teeming with harmless (and even beneficial) microorganisms that protect you from the outside world. This is known as your skin’s microbiome, and local beauty brand Pure Culture has created a number of skincare products with this microbiome in mind. Using natural, responsibly-sourced ingredients, the brand has developed a number of microbiome-friendly products that are safe for both you and the planet. One such product is the Wild Algae Quench Crème. This lightweight, non-greasy moisturizer can hydrate, soothe, and nourish your skin without feeling heavy or looking oily. One of its ingredients is niacinamide, which can help brighten and even out your complexion. It also includes centella asiatica in its formula—and this is where it gets its soothing effect. The algae aspect of this moisturizer comes from its inclusion of New Zealand native red seaweed, which is known to help support and maintain collagen and elastin production.