Gucci Bloom Profumo di Fiori Is Probably Bridgerton in a Bottle
If you’ve come to love the original Gucci Bloom, you would best describe this latest iteration called Profumo di Fiori Eau de Parfum as a moodier, fall version.
It is aptly and unapologetically floral (prominently jasmine as with the rest in the line), but has more facets to it, thanks to ylang ylang at its heart, and warmth and resinousness, thanks to its woody base notes (sandalwood accord, sun drenched wood accord, orris concrete, benzoin, and musks).
You could almost smell the fragrance just seeing its campaign led by Florence Welch, Jodie Turner-Smith, Anjelica Huston, and Susie Cave shot against stone walls softened by florals in what looks like a scene from an eighteenth-century English novel.
Profumo di Fiori is elegant, with the makings of a modern classic and an impressive staying power; it’s Gucci Bloom’s best release—at least in our book. Perfumes like this are like works of art.